®
Trademark & Brand Counsel · New York

The lawyer founders call before the brand exists.

Trademark clearance, federal registration, and brand-protection enforcement for consumer brands, restaurants, and technology companies. From the first search to the registered ®.

40+
marks registered
25+
brands counseled
12yrs
in-house + counsel
NY·WA
barred & LL.M. (IP)
01 / clients

The brand registry

A selection of brands taken through clearance and federal registration — each one a live mark on the USPTO Principal Register. Tap any tile to visit the brand.

Marks shown are live U.S. registrations. Links open each brand's own site in a new tab.

02 / practice

What I handle

End-to-end trademark work plus the brand-protection and commercial counsel that growing consumer companies need next.

A.

Clearance & strategy

Knockout and full availability searches, risk opinions, and a filing strategy mapped to how you'll actually use the mark and grow into new classes.

B.

Federal registration

Application drafting, prosecution, Office Action responses, and Statements of Use — managed through to the registration certificate.

C.

Brand protection & enforcement

Domain and marketplace takedowns, infringement and trade-dress disputes, demand letters, and TTAB oppositions and cancellations.

D.

Commercial & product counsel

Licensing, co-branding, and IP-ownership terms, plus advertising, marketing, and AI-governance review for consumer brands.

03 / counsel

About Charles

I'm a trademark and brand-protection attorney with twelve-plus years counseling consumer and technology companies — most often as the first legal hire building the function from scratch. That founder's-eye view shapes how I work: practical, fast, and focused on protecting the brand you're actually building.

My practice spans IP strategy, brand-protection enforcement, marketing and advertising law, and commercial transactions. I've taken dozens of marks from first search to registration.

BarredNew York & Washington
DegreesJ.D. & LL.M. in IP, UNH Franklin Pierce
RankedWTR Top 300 Corporate Counsel, 2022–2026
HonorsNAPABA Best Under 40, 2025

Have a name you want to protect?

Send the mark and what you sell. I'll tell you whether it's worth clearing — and what it takes to register it.

✉  hello@charleschenlaw.com